Introducing our free later life care support service

02 October 2023

In England and Wales, approximately 2.5% of people aged over 65 live in residential care homes1.

However, this number likely to increase in the future due to the UK’s ageing population.

On average, it costs around £800 a week for a place in a care home and £1,078 a week for a nursing home2.

To help our customers navigate these challenges, our Care Concierge service provides expert, impartial guidance to help people understand, find and fund care, alongside additional help with later-life housing options and legal matters.

Care Concierge

Care Concierge is available to all Annuity, Lifetime Mortgage, Workplace Pension and Group Protection customers. Retail Protection customers with a policy starting 20 July 2023 onward can also access the service.

Here are some key highlights of the service:

  • Available to policyholders and their immediate families for free for tailored support
  • Access care experts via telephone between 9am-5pm for 1:1 support
  • 24/7 digital platform with tools and resources
  • Experts can help with a range of topics such as finding a suitable care home, understanding what funding options are available and helping with legal matters.

We encourage you to discuss this benefit with your clients as part of their financial planning conversations to help them work towards a brighter financial future for them and their loved ones.

“We want to help people navigate the care sector with ease and confidence and ensure they have the right tools available to support them through what is likely an already challenging time. We encourage advisers to discuss this benefit with clients as part of their financial planning conversations, to help them work towards a brighter financial future for them and their loved ones.” - Bernie Hickman

Find out more on how this service can benefit your customers.

Care Concierge

Our sources

1Office for National Statistics, Profile of the older population living in England and Wales in 2021 and changes since 2011
2Age UK, Paying for residential care
3Office for National Statistics - Living longer - Office for National Statistics(
4Office for National Statistics, Care homes and estimating the self-funding population, England - Office for National Statistics (