We share the Consumer Duty’s deep commitment to good consumer outcomes, consumer protection and the sharing of best practice to achieve both. We know that our intermediaries do too.

So we’ve put together this page to support you. It shows you where to find everything you’ll need to meet your own Consumer Duty requirements, before and after they come into force on 31 July.

We want to make sure you know how our products and services are designed to meet the needs of customers and priced to offer fair value to them.

Then you can make sure that your customers clearly understand our products and services and get all the help and support they need, every step of the way.



Our new product value assessments take full account of the Consumer Duty’s outcomes and cross-cutting rules, and our product summaries describe target markets and possible clients:

We also recommend the Consumer Duty Alliance’s Consumer Duty and Retirement Income target market report to help support and inform your responses to the Consumer Duty.

Watch Consumer Duty and the Thematic review: The impact on retirement income advice, our exclusive webinar with Tony Miles, MBA DipPFS, Secretariat of the Consumer Duty Alliance.

Frequently asked questions