Celebrating the achievements of the protection industry with the BQAs
A showcase of performance, data and quality behaviour
The BQAs are a celebration of better client outcomes, showcasing the traits of firms that make it happen. For 12 years, they’ve helped hundreds of winning firms to grow their business and raise their quality standards.
All BQA nominees are shortlisted based on exceptional performances and statistics. There are 12 awards in total, and our Outstanding Customer Outcome award will recognise the firms that have delivered an excellent end-to-end customer experience.
Nominations for the 2025 awards will be open soon. Check back for details.
Highlights and winners
Our 2023 winners
See who was handed the winner’s trophy for exceptional business outcomes.
Awards categories
Outstanding Performance Award
Awarded to businesses who consistently achieve low ‘Cancel from outset’ and ‘Lapses’ rates.
Best Reinstatement Performance Award
Awarded to businesses with the best reinstatement rate using our electronic early warning system - ensuring their clients maintain life cover.
Best Customer Retention Performance Award
Awarded to businesses who’ve had a significant improvement in their retention performance (based on lower ‘cancel from outset’ and ‘lapses’ versus the same period last year).
Special Recognition
Awarded to a business or individual, nominated by their relationship manager, who has demonstrated exceptional business quality behaviours, activity, direction or performance.
Customer Excellence Award – (Firms) and (Networks)
Awarded to the best performing businesses (based on ‘not proceeding with’, ‘cancelled from outset’, ‘lapses’, ‘check your details’ and ‘non-disclosure’).
Protection Written in Trust
Awarded to the business with the highest percentage of their protection sales written into trust, over a 12-month period.
Data Precision
Awarded to businesses that get the most application details correct from the start (based on the lowest 'check your details' amends, ‘nondisclosure' rates and a low ‘complaint’ score).
Strategic Partner Quality Performance
Awarded to a strategic partner, nominated by their relationship manager, who has demonstrated exceptional business quality behaviours, activity, direction or performance
Best Supporting Account Manager
Awarded to a relationship manager who has demonstrated outstanding commitment to the Data Quality Programme.
Outstanding Customer Outcome Award (1-10 employees)
Awarded to businesses who’ve created an exceptional end-to-end experience for their clients in the last 12 months
Outstanding Customer Outcome Award (11-50 employees)
Awarded to businesses who’ve created an exceptional end-to-end experience for their clients in the last 12 months
Outstanding Customer Outcome Award (51+ employees)
Awarded to businesses who’ve created an exceptional end-to-end experience for their clients in the last 12 months
How to win a BQA
Get ahead of next years submissions and prepare with our guide on how you can win a BQA.
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