Who are we

Key Partnerships provides a simple equity release referral service that enables you to deliver good client outcomes post-consumer duty, while providing an additional income stream. You can rest assured that your clients are in safe hands with us after 25 years of experience and an expert whole-of-market advice proposition, we are the UK's market leading referral service.


What we do

  • Maximise the value of your existing client bank – There’s no need to find new clients as all clients over-55 should consider all later life lending options.
  • Minimise your consumer duty and regulatory risk – Consumer Duty requires advisers to explore all product options that might deliver a better customer outcome. A referral partnership is essential where specialist later life advice and products may be required.
  • A trusted partner that will support your customers to get great outcomes - We respect it’s your client and only offer product solutions that are right for them – you can be involved in the process as little or as much as you would like to give confidence in the advice.
  • Dedicated advisers and personal support for all your later life cases - We are there for you. We have a range of personal support to help you bring equity release into your business including.