Roman Kemp champions our Be Well. Get Better. Be Supported wellbeing campaign

We’re delighted to announce that TV and radio host, Roman Kemp, has joined us to raise awareness of the need for businesses to support employee’s mental health and wellbeing. He will be ambassador for our new Be Well, Get Better, Be Supported wellbeing campaign. 


Explaining his reasons for backing the campaign he said:

“My personal experiences have led me on a journey with one simple goal and that is to open up and change the conversations we all have about mental health, what can be done to encourage people to seek help, what preventative action we need to be taking, and understanding the lasting impact that mental health and suicide can have on those we’re closest to.

“It’s hugely important that wellbeing is addressed in all workplaces, big and small, and that employees feel they can be open and honest and have the tools and services available to support them. Wellbeing is about looking after yourself - but businesses also must play a part in supporting employees. Working with Legal & General’s Be Well, Be Better, Be Supported campaign I’m hoping to further raise awareness of how employers can play their part in supporting people’s wellbeing,”

We’ll be making a series of films about Romans personal experiences of mental health and wellbeing. The films will cover how to spot the signs when someone may be struggling and how to have open conversations about mental health, with a special focus on men’s wellbeing and managing grief.

Our Be well, Get Better, Be Supported campaign aims to help businesses integrate the prevention, early intervention and vocational rehabilitation services included with our group protection products into their own company wellbeing programmes.

Vanessa Sallows, Claims and Governance Director at Legal & General Group Protection explains:

“Our focus is on breaking down stigma around mental health as well as telling stories through lived experiences. We are delighted that Roman is partnering with us on our “Be well, Get better, Be supported’ campaign, where we explore mental wellbeing as the foundation for our whole wellbeing.

“Our industry is at an important point as employers now see that wellbeing is an imperative, not a nice to have.  As part of the campaign, we are working with intermediaries, employers and employees to help them fully realise the value of Group Risk insurance policies that protect groups of employees.  We’re here to help businesses of all sizes, no matter what stage they’re at on their journey, to support wellbeing access, equality and engagement goals.”

Our Be Well. Get Better. Be Supported campaign also provides the framework for everything from our care pathway support, to education, awareness and training; to place the emphasis firmly on outcomes. We also aim to help equip intermediaries with the tools, resources and expertise to talk confidently about how protection and embedded value services support wider wellbeing strategy and overall business goals.

The campaign includes:

  • A new ‘Be Well’ hub. All of Legal & General’s education and awareness material, along with signposting to embedded value support services, are in one place and aligned with the framework. It includes tools to help employers create or update their wellbeing policies, free wellbeing resources for employees, practical ideas for quick wins and implementation, plus on-demand webinars, a risk audit tool and signposting support.
  • An emphasis on outcomes. Be Well, Get Better, Be Supported is designed to frame Legal & General’s personalised care pathways support – getting the right treatment to the right people at the right time – across all causes of claims, including the most common: mental health, cancer, musculoskeletal and work-related stress. This support includes everything from risk assessment – including help with the new ISO45003 psychological safety guidelines – line manager training, specialist referrals and return to work support, to immediate access services such as the provider’s Employee Assistance Programme and Care Concierge service.

To access the Be Well hub, to go