State of the Nation Report 2021: an unprecedented year for business

13 December 2021

Our new report gathers insights from small and medium size businesses about the potential risks they may face, their awareness of risks, and how they as a business could mitigate them.


State of the Nation 2021 video


Our 7th edition highlights the opportunities for advisers in this market and providing a practical way to have a discussion with your business clients. The survey of over 500 small UK businesses investigates the potential risks they may face. We discover how many businesses have debt and how many would be forced to cease trading within 12 months if they lost a key person.

It also highlights the changing needs of businesses, identify their likely risks and how advisers can play a vital role in helping businesses weather the storm.

The report identifies:

  • The impact of Covid-19– impact, outstanding debts and recovery
  • Helping businesses mitigate risk – exploring awareness to known and unknown risks
  • The growing need for protection - the opportunity, highlighting the changing needs
  • The value of advice - helping you have the protection conversation with your business clients


Advisers are ideally placed to help businesses understand the uncertainty of risks, and to make the right decisions in protecting themselves against certain unexpected and in many cases unforeseen events. The report helps advisers protect the nation's SME's, build long-term relationships, and ensure they are protected for their futures.

Our experienced UK wide Market Development Managers work with thousands of advisers like you every year, not only to help you meet your annual CPD requirements, but to help grow the market and explore new opportunities.

State of the Nation report recently featured in the ‘Practical Practitioner' Podcast. 

Kathryn Knowles, Roy McLoughlin from Practical Protection podcast talk to our very own Jeff Woods on the reports insights on how small businesses are and are not engaging with protection insurance.

They focus on areas of business vulnerability, the need for advice, the impact of covid and how businesses can plan for the future with things like business and group protection.

Listen to the State of the Nation episode on Practical Practioner podcast


Read the full State of the Nation report and start the conversation around Business Protection